Supply Chain Digital travelled to London to speak with Wendy Zheng, Head of Marketing at WBR APAC, to find out more about ProcureCon Asia.
In the second part of a three post special in the lead-up to July’s event, we find out more about Zheng herself.
Why should you attend ProcureCon Asia 2020? Find out here!
Zheng leads the marketing team for WBR Asia. The company has offices in London, New York, Toronto and Singapore, and oversees several different events, most notably ProcureCon Asia. Zheng believes her university days provided the spark which led to her passion for marketing and events. “While I was at university, event management was one of my favourite subjects and I really enjoyed it,” she explains. “After I won a top project in event planning, my professor hired me upon graduation and I got into an events agency. This allowed me to start conceptualising, budgeting, managing clients and ultimately plan the events. In a small company, you learn to get creative and get things done with tight resources.”
Read the full article here!
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