Top 10: Supply Chain Start Ups
The world is led by global giants, but even those giants began with a dream, a plan and some funding.
Navigating the current market is a trial, but start ups are demonstrating how they can grow within volatility to unlock value for some of those very giants that are dominating the industry.
Through various stages of funding and new innovations, these 10 companies have started to make their mark on the supply chain and logistics industry – despite being less than five years old.
Supply Chain Digital takes a look at 10 of the top start ups to keep an eye on.
10. GenLogs
Founded: 2023
CEO & Co-Founder: Ryan Joyce
Location: Washington DC, USA
Employees: 50-200
GenLogs utilises trillions of data points in order to provide clients with a single point of view. As a truck intelligence platform, GenLogs leverages AI on a nationwide network of roadside sensors, satellites and datasets.
It tracks commercial vehicle patterns in the US to drive better business outcomes across trucking, logistics, insurance and real estate.
The platform can be used by brokers, insurance companies, law enforcement and shippers, offering high levels of accurate data.
9. Merciv
Founded: 2025
CEO: Shaia Erlbaum
Location: New York, USA
Employees: ~10
Mercivâs platform continuously synthesises market signals, pulling out what is important to company growth without waiting for instruction. The platform utilised a range of connected sources, pulling from different data types and time ranges in order to provide structured answers which can confidently drive business decisions.
Merciv received US$14m in seed funding, positioning itself as a strong player in consumer intelligence platforms. Leaders can define brands, SKUs, categories and competitors so that Merciv can constantly track what matters.
8. Hexight
Founded: 2023
CEO: Tamar Weiser
Location: Tel Aviv, Israel
Employees: 10-50
For manufacturers, retailers and CPGs who want a modern AI planning later, Hexight is a useful platform. It does not replace core ERPs or legacy APS, but seamlessly works into an organisationâs system.
It helps businesses navigate uncertainty, using disruptions to unlock new potential. It rebalances decisions at speed, allowing for more confidence and credibility with decision-making.
Hexight offers businesses the opportunity to align faster across teams in order to develop new solutions.
7. Nauta
Founded: 2025
CEO: Valentina Jordan
Location: New York, US
Employees: 50-200
Nauta is an AI-native operating system, aiming to help transform global supply chains by unifying inventory and logistics, as well as data from emails, documents and ERP systems.
Through this, shippers can gain end-to-end visibility, automated workflows and tight insights that power stronger and faster decisions.
Its cohesive solutions enable agents to act in real-time with confidence, navigating inventory imbalances, predicting disruptions and cutting manual work. It raised a US$7m seed led by Construct Capital in August 2025.
6. Catena Clearing
Founded: 2023
CEO & Founder: Jeremy Baksht
Location: New York, US
Employees: 10-50
Catena Clearing is best suited for freight brokers, insurers, fintechs and TMS providers who need real-time fleet data. It is a universal data API which connects and standardises data from a range of sources, resulting in greater visibility and streamlined operations.
Through this, it provides actionable insights for its clients, resulting in greater connectivity across logistics and the trucking industry.
It offers automated compliance monitoring and real-time location tracking, helping avoid risk significantly.
5. NEXX Group
Founded: 2024
CEO: Oscar Ka Hui
Location: Hong Kong
Employees: 50-200
NEXX is a smart logistics technology platform providing intelligent Warehouse-as-a-Service (iWaaS) solutions.
The platform is driven by artificial intelligence, capital and iWaaS in order to develop strong solutions, helping the transportation, logistics, supply chain and storage industries.
It offers AI-powered asset management, digital twin optimisation and strong fulfilment networks. It is assisting operators in upgrading their smart logistics capabilities to better meet demand.
It is establishing itself as the leading AI-native WMS platform across Asia-Pacific, backed by CK Asset Holdings.
4. BackOPs AI
Founded: 2024
CEO & Co-Founder: Sean McCarthy
Location: California, US
Employees: 10-50
BackOps utilised advanced AI solutions to ensure logistics teams can work at ideal efficiency. The operating system for supply chain and logistics transforms internal processes across vendor portals and legacy systems.
In logistics, it can detect anomalies in real-time, coordinates reshipments and drives visibility to customers at all times. It is also well-suited to grocers, as it can detect temperature breaches and initiate emergency reshipments to make sure shelves are always stocked.
3. HappyRobot
Founded: 2023
CEO & Co-Founder: Pablo Palafox
Location: California, US
Employees: 50-200
HappyRobot is designed to help organisations build and orchestrate an AI workforce. It collects valuable real-time data to power insights, action and constant improvement across a supply chain.
Companies like Ryder and DHL have deployed HappyRobot across their operations, creating an autonomous end-to-end workload at scale. Through this platform, leaders can decide how the agents think and speak, meaning that each one is personalised to an organisationsâ supply chain.
The platform is particularly helpful for freight brokers, 3PLs and carriers.
2. Augment
Founded: 2024
CEO & Co-Founder: Harish Abbott
Location: California, US
Employees: 50-200
Freight shippers, brokers, carriers and distributors seeking a more streamlined process can find a lot of benefit from Augment. This platform offers an âAI teammateâ which can automate end-to-end logistics workflows.
Its product Augie is an industry-native AI teammate which operates across phone, email and other enterprise systems. It has the capability of automating complex operational workflows, as well as simulating changes against real scenarios in order to test a solution before it goes live.
Augie takes care of repetitive taste in booking and executing truck shipments at a 24/7 rate, speeding up processes and ensuring operators can focus on the relationship building and problem solving side of the business.
1. Auger
Founded: 2024
CEO & Co-Founder: Dave Clark
Location: Washington, US
Employees: 50-200
Auger has developed an autonomous operating system for supply chain operations to bridge the gap between insight and execution. It removes fragmented systems and waste, instead driving real-time decision-making at scale.
The company aims to build a machine-readable framework across entire organisations â rather than layering AI onto broken systems, it creates an entirely new structure. Through this, it drives greater synchronisation across every decision and system.
Founded by architect of Amazon's logistics empire and former CEO of Flexport, Dave Clark, and backed by US$100m from Oak HC/FT, Auger is serving any company that makes or moves things globally. It offers a comprehensive AI-powered supply chain operating system which promotes visibility, unifies data and automates end-to-end decision-making.
