Smart technologies are drastically changing the face of retailing. No longer is the online shopping experience limited to Safari or Chrome platforms. Now, AI-enabled products such as Alexa and Siri allow the consumer to browse and purchase goods, hands free and at increased levels of ease.
Welcome to the age of voice commerce.
Recent announcements show that voice-driven technology will soon become commonplace in a myriad of industries. Wireless speaker company Sonos recently partnered with Amazon to insert Alexa’s AI capabilities into its product. Apple TV embedded voice commands, via Siri, into its latest remote control capabilities, allowing users to scan Netflix with a simple ask. And many of the latest car models have included voice recognition capabilities to play, stop, or skip a song, call a friend, and even find a better traffic route. While the market may seem saturated with AI and machine learning-driven products, the trend is just beginning.
Machine learning technologies, and specifically voice-recognition capabilities, have the ability to revolutionise industries. So, how will they alter the retail supply chain?
Voice commerce is a critical step for retailers, as they continue to reduce friction for e customers. This road has been travelled before – order online and pick up in store, two-day shipping, and one-click shopping have all proven successful in making life easier for the consumer while increasing brand loyalty. Voice commerce is the obvious next step in the modern retail revolution. But, as we continue to leverage existing and new technologies to improve the shopping experience, we must respect the great power that brands are beginning to harness and ensure that it produces only positive results.
Simon Nielser is senior vice president and general manager at Infor, the largest private technology provider in the world