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Amazon's takeover of Middle East e-commerce giant confirmed

Amazon’s acquisition of Middle East e-commerce website has been officially completed.

As part of the deal, customers can now log on to using their Amazon credentials, while the layout of has been changed and now closely resembles that of Amazon’s.

Amazon said that the integration will bring more products and services to customers in the Middle East. In addition, Souq’s ‘Fulfilled by Souq’ service – the equivalent of Amazon’s ‘Marketplace’ is to be expanded.  

“It is an exhilarating time for the e-commerce industry in the region. Together with Amazon, our goal is to offer our customers the widest product selection, great prices, improved delivery times and first-rate customer service,” said CEO and Co-Founder Ronaldo Mouchawar.

“Integration of Amazon’s technology and global resources with our local expertise will help us to offer a great service to our loyal customers.”

Russ Grandinetti, Amazon Senior Vice President, International Consumer, commented: “We are excited to be able to provide our customers in the Middle East with the benefit of easy access to using their Amazon credentials.

“We are working to quickly integrate and Amazon capabilities, in terms of both customer experience and fulfillment, to provide an ever-improving shopping experience for customers in the Middle East.”

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