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eBay Enterprise announces creation of THE SHOP

eBay Enterprise has announced creation of THE SHOP, an eBay Enterprise Agency, the first to focus entirely on designing and driving commerce. The agency...

Admin
|Jun 9|magazine9 min read

eBay Enterprise has announced creation of THE SHOP, an eBay Enterprise Agency, the first to focus entirely on designing and driving commerce. The agency leverages over fourteen years of commerce expertise to uncover original data-driven insights, create breakthrough design solutions, and efficiently produce end-to-end experiences that drive measurable results for retailers and brands leveraging eBay Enterprise, Magento or other platforms.

Building on the open source model of Magento, this new breed of commerce design agency has been formed to partner with other agencies as well as systems integrators. In addition, leading brands and retailers like Alex and Ani, eBay, Lucky Brand, and Nobel Biocare, turn to the agency to design critical commerce touch points of their customer journey. THE SHOP, an eBay Enterprise Agency, delivers relevance and improves ROI by leveraging:

  • Insights through strategy, analytics, and user research
  • Ideation through creative design, copywriting, user experience, and information architecture
  • Creative production, studio, and technology

“Because THE SHOP is so engaged with our commerce marketing technology, including affiliate marketing, attribution, database and CRM, email marketing, retargeting, online display and mobile advertising, the team has direct knowledge about what is working, channel by channel, every day,” said Stephen Denton, vice president and GM of Marketing Solutions at eBay Enterprise. “System integrators and other partners can now take advantage of this to expand and deepen their relationships with the growing number of merchants, retailers and branded manufacturers who rely on them for their Magento implementations.”

Recently named one of the top 20 largest agencies in the U.S. by Advertising Age for the sixth consecutive year, THE SHOP, an eBay Enterprise Agency, brings together 250 strategists, creatives, user researchers and technologists across 12 global offices including five photo studios and three usability labs.

 

READ: HOW EBAY IS KEEPING UP THE ECOMMERCE PACE

 

 “We are a unique partner who deeply understands our clients’ business, shares their passion, and most importantly – appreciates their need for results.” said John S. Couch, head of creative and design at eBay Enterprise “We spend our day immersed in the world of commerce, and all the fantastic possibilities of it. Companies can add our services to their existing marketing efforts, or look to us for complete, turnkey commerce design solutions to create beautiful experiences they can measure.”

eBay Enterprise was recently ranked number one for site design and content management for the 2015 Internet Retailer Top 500. “Brands need to integrate digital marketing with meaningful design and content into their ecommerce efforts to better serve their customers. A good customer experience drives retention and retention drives sales,” said Couch. “THE SHOP, an eBay Enterprise Agency, designs engaging commerce experiences that brands value and customers love.”


eBay Enterprise is a leading global provider of retail-optimised commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. More information can be found at www.ebayenterprise.com and www.magento.com.

To learn more about THE SHOP visit www.the-shop.com.