Coca-Cola Europe has signalled its intent to make significant changes to its supply chain operations, as part of the organisation’s new ‘Sustainability Action Plan’.
Dubbed ‘This is Forward’, the company and its European partners have pledged to address some of the biggest issues in society by using their business and brands as a force for good, and with impact to meet complex global challenges.
There will be focus on three priority actions:
Action on Drinks, where the company will drive down sugar and calorie content in its products.
Action on Packaging, to ensure that none of its packaging ends up as litter or in the oceans, and packaging is made with 100% recyclable or reusable materials.
Action on Society: The Coca-Cola Company in Western Europe and Coca-Cola European Partners will increase the number of local community partnerships they run and support.
These priority actions will be underpinned by three supporting actions that are core to the plan; on climate, water and supply chain:
Tim Brett, President of The Coca-Cola Company in Western Europe, said: “Sustainability has always been at the heart of our business, and we have made some tremendous progress. But we agree we can do more.
“Over 300mn people enjoy our drinks in Western Europe today and, working together with Coca-Cola European Partners, we have the power to act and create a positive difference, set new standards and lead the way; whether it is offering consumers a greater choice of drinks with reduced or no sugar, or keeping our packaging out of the oceans.
“This is Forward defines our attitude to doing better. We are not going to settle for the way things were done. There is no going back now.”