The partnership sees the CHEP Equipment Management (CEM) team organizing over 550,000 CHEP pallet movements a year.
The CEM service allows the food company to outsource the management of its equipment to a dedicated control team.
The outsourcing has delivered significant efficiencies and cost savings and allows Birds Eye to focus on its core business.
CEM is responsible for all the equipment, including the capture of the supply chain activity flows.
It uses a bespoke software system that constantly analyzes Birds Eye’s supply chain and spots anomalies so that action can be taken.
The system helps Birds Eye deal with sudden increases in demand, such as when the UK pea harvest reaches its peak.
In the period between June and August every year, the company can expect to issue 12,000 pallets each week.
Kathryn Orange, Senior Manager at CHEP, said: “The main advantage of CEM is that it enables CHEP to be pro-active and support the Birds Eye supply chain including production facilities and co-packing firms located across Europe.”
Birds Eye has recently opened a new distribution center at Wisbech, Cambridgeshire. It plans to complete the move from its existing store in the Midlands by the end of June 2010.
Edited by Jennifer Denby