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QVC thriving in the United Kingdom

The leading multi-channel retailer, QVC, has implemented a range of green initiatives alongside multi-million pound investments in its UK business to ac...

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|Oct 16|magazine8 min read

The leading multi-channel retailer, QVC, has implemented a range of green initiatives alongside multi-million pound investments in its UK business to achieve an efficient and sustainable supply chain.

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QVC launched its UK operation in 1993, and at that time was purely visible on satellite to a relatively small audience. Now it has grown to be available in all UK homes through mass TV distribution on Freeview, Sky and cable as well as a significant online presence.  Customers can order products on-air, online or on mobile devices at their convenience with 24/7 UK call centre support.

Owned by Liberty Interactive Corporation, QVC UK has been going from strength to strength and has launched additional TV channels: QVC Style, QVC Beauty and QVC Extra. The progress has been illustrated in financial results too; in Q2 this year revenue grew by seven percent on the same period last year.

Kieran Murphy, Director of Customer Logistics UK at QVC, said: “We are a multi-channel retailer meaning our methods used to order have become more and more diverse. To place an order we have the straightforward call to speak to a customer service rep, a voice response unit where you can place an order using the item number, and we now also have extensive digital ordering options.

“You can see on our live broadcasts whether items are available, in limited stock, or almost sold out, and that’s because our sales platform systems are intrinsically linked with our warehouse management systems (WMS). It is a real-time update of our inventory levels, and of course to deliver good service you cannot sell something you haven’t got. With speedy delivery becoming more ingrained with shoppers, customers don’t want to be kept waiting very long to receive the products they have bought.”

Efficient operations

The head office for QVC’s UK operations is in Chiswick, West London, where its broadcasting facilities and buying and planning functions predominantly reside. The 31-acre operations and distribution centre is located in Knowsley, Merseyside, and most recently has seen investment to automate parts of the site, such as the technology involved with WMS . . . Click here to read the rest of the article at Supply Chain Digital!

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Read the October issue of Supply Chain Digital magazine