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Logility launches Halo Demand Sensing platform to boost supply chain performance

Halo's new Demand Sensing platform leverages artificial intelligence and machine learning for increased supply chain performance.

Logility, the Atlanta, Georgia-based supply chain software company, announced today the launch of a new solution through its advanced analytics platform, Halo. The new solution, Halo Demand Sensing, leverages artificial intelligence (AI) and multiple data streams to create an accurate sense-and-respond forecast to increase margins and optimize inventory deployment.

Halo’s supply chain advanced analytics platform leverages an innovative blend of artificial intelligence and machine learning technology to drive greater supply chain performance. Halo’s Advanced Information Hub helps companies leverage enterprise data to generate new insight for competitive advantage. Halo customers include Aaron’s, Leatherman Tool Group and SweetWater Brewing. Halo is a division of Logility, Inc, which is a wholly-owned subsidiary of American Software, Inc.

The application of Halo’s AI-driven demand prediction has been shown to improve short-term forecasting accuracy by up to 40 percent compared to traditional time-series forecasting techniques by creating highly accurate daily forecasts in response to real-world events.

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According to Halo, Demand Sensing delivers quicker, more strategic production and inventory deployment, as well as accelerated cycle times, increased visibility into event and promotional activity, and early warnings of potential product or service issues, leading to improved customer service feedback by as much as 10%.

“Supply chain teams face growing product assortments and the challenge of balancing profitability and service level across multiple channels,” said Keith Peterson, Halo president.

“Halo Demand Sensing helps companies harness short-term demand signals to more effectively deploy inventory into high-priority channels and locations. Through Halo Demand Sensing, supply chain teams can create an accurate two-to-six week rolling daily demand profile and support a short-term inventory deployment plan with greater confidence and agility than traditional demand sensing solutions. This ability to more effectively sense and respond to short-term market need drives incremental tangible value for our customers.”

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