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Priority Software acquires OPTIMIZE GROUP to expand ERP software services in Europe

Priority Software acquires OPTIMIZE GROUP to expand ERP software services in Europe

A global leader in flexible, end-to-end business management solutions has expanded its presence in Europe following the acquisition of an ERP software and service provider.

Priority Software announced in a statement this week that it had acquired OPTIMIZE GROUP, a Belgium-based full-service ICT services provider, as it continues to expand its European footprint.  

OPTIMIZE GROUP, through its four business divisions – M-Soft (solutions for the steel industry), Jamadata (beverage industry), DAVE (Just Software – solution for SMEs working on Mac and Windows) and OPTIMIZE (professional services division providing customised ERP software and support).  OPTIMIZE also provides Business Intelligence (BI), Customer Relationship Management Services (CRM), Business Process Management (BPM), e-commerce and consultancy services.

Through the acquisition, Priority Software will maintain OPTIMIZE’s reputation across Europe, and OPTIMIZE will become an independent unit within the company.


“The acquisition was brought about by the synergy between our two companies and our shared product approach to flexible and open solutions,” said Andres Richter, Priority CEO As we continue to expand our global operations at a rapid pace, and now, with a strong foothold in Belgium, we are confident that with OPTIMIZE, we will work together to grow our presence in neighbouring European countries. As an ambitious emerging player in the global ERP market, customer satisfaction is at the top of our agenda, and working closely with OPTIMIZE will give both our companies a true competitive edge.”

Paolo Senes,  OPTIMIZE Founder, adds: “We have found the exact partner we were looking for.  With Priority’s vision and innovation, I am confident that we have placed our company, customers and employees in good hands. We also extend our appreciation to SDM-VALORUM who advised OPTIMIZE on the transaction.”#


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