WASHINGTON, Sept. 17, 2020 /PRNewswire/ -- New data from the National Confectioners Association shows that Halloween chocolate and candy sales are up this year. For the latest four weeks ending September 6 versus the same period in 2019, total Halloween chocolate & candy sales are up 13% - growth that is driven by Halloween chocolate, which is up 25.3%. The grocery channel is a key driver for the growth of Halloween chocolate and candy sales as consumer behaviors continue to evolve during the pandemic and more people shop at grocery stores more often. In the grocery channel alone, Halloween chocolate and candy sales are up 17.1%.
Consumers are now seeing in their local retail stores that Halloween chocolate and candy are on full display, which speaks to retailer, manufacturer and consumer optimism that Halloween is happening and that it will be a great season even if we have to celebrate a little differently this year.
As governors and mayors across the country consult their public health departments on how to strike the right balance between safety and time-honored traditions, NCA is working with top public health experts, nutrition professionals, and the CDC to help them and their constituents take the guesswork out of Halloween. AlwaysATreat.com/HalloweenCentral hosts safety guidance from former CDC and FDA official Dr. Stephen Ostroff and inspiration for celebrating a socially distanced but not socially awkward Halloween season.
There will be regional differences across the country in the way that people choose to celebrate the Halloween season throughout the month of October. Whether this means trick-or-treating, more candy bowl moments at home with family and close friends, or just more time celebrating the season throughout the month of October, one thing is for sure – Halloween is happening.
About the National Confectioners Association
The National Confectioners Association is the trade organization that advances, protects and promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights and retail and supply chain engagement, NCA helps foster an environment that enables candy makers to thrive. Confections are produced in all 50 states, creating jobs for approximately 54,000 workers in more than 1,300 manufacturing facilities across the country. Learn more at AlwaysATreat.com or follow NCA on Facebook, Twitter and Instagram.
Lauren O'Toole Boland
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SOURCE National Confectioners Association