SAN FRANCISCO, March 29, 2020 /PRNewswire/ -- Instacart, the North American leader in online grocery delivery, today announced plans to distribute new health and safety supplies to full-service shoppers as a part of its ongoing commitment to safely serve all members of the Instacart community in the wake of COVID-19. Additionally, Instacart has launched a new customer tip default setting that makes it easier for customers to set their own tip default based on previous orders, ultimately helping shoppers earn higher, more consistent tips.
Instacart has become an essential service for millions of people in the U.S. and Canada as they rely on the platform to get access to the groceries and household goods they need in a safe, reliable, and affordable way. The company has been actively working with local and federal authorities to monitor the COVID-19 situation as it evolves and adhering to recommendations from public health officials to ensure the company is taking the appropriate precautionary measures to keep the entire Instacart community safe. In addition to bringing on more shoppers to better serve customers, Instacart has also introduced a number of guidelines, resources, and new product features to further support the health and safety of all Instacart shoppers.
"Over the last month, our team has had an unwavering commitment to prioritize the health and safety of the entire Instacart community. We've been evaluating the COVID-19 crisis minute-by-minute to provide real-time support for Instacart shoppers and customers throughout North America. We're in close contact with the Centers for Disease Control and other medical experts to ensure our policies, guidelines, and resources are aligned with their recommendations as this situation evolves," said Nilam Ganenthiran, President of Instacart. "Within days of the COVID-19 outbreak in the U.S., we rolled out retroactive sick pay for in-store shoppers nationally and extended pay for all shoppers affected by COVID-19. We were the first company to launch "Leave at My Door Delivery" to give our customers and shoppers a safer, more flexible delivery option. Last week, we announced a new COVID-19 bonus to increase pay as Instacart shoppers step up as household heroes for customers. And now, we've sourced, manufactured, and are distributing our own hand sanitizer in an effort to expedite distribution lead times and work around supply chain shortages. Our teams will continue to operate with a sense of urgency on creative solutions to help ensure Instacart shoppers have access to health and safety supplies as quickly as possible."
Health & Safety Supplies for the Instacart Shopper Community
Over the last few weeks, Instacart has been taking proactive measures to maintain a safe environment for shoppers nationwide, including working closely with local teams to provide disinfecting supplies for in-store shoppers, staging areas and sanitation stations in collaboration with retail partners. Given the broad supply chain shortages for supplies like hand sanitizer, Instacart worked with a third-party to manufacture its own hand sanitizer for Instacart shoppers to overcome the existing inventory delays and global supply chain scarcity, without taking away resources from healthcare workers. The product is a liquid spray ethyl alcohol-based hand sanitizer, which will ship in the next week. The independently-developed hand sanitizer that Instacart is providing meets CDC guidance for alcohol-based hand sanitizer and can be used when soap and water are not readily available. The hand sanitizer spray will be available via a website built for the shopper community where shoppers will be able to request the product by logging in with their Instacart shopper email address.
New Customer Tip Default
Instacart has been testing a new tip default setting for the past few months. Based on the positive feedback from shoppers and customers during product tests, the company is now launching a new customer tip default setting for all Instacart customers across North America. Beginning today, all existing customers' completed orders will now default to the customer's last tip amount, instead of the previous 5% tip default setting. The new customer tip default feature leverages order recollection technology, which remembers a customer's previous tip and automatically sets it as their new default tip for all future orders. For example, if a customer tips 15% to their shopper for great service, their next Instacart order will automatically default to a 15% tip as well, versus defaulting back to the previous 5% default tip. Instacart is also removing the "none" option in the customer tip settings, requiring customers to manually change their tip to $0 if desired and making it less likely that a customer will remove the shopper tip altogether. Additionally, if a customer lowers the tip below 5%, the default will reset to 5% to ensure shoppers continue to have a baseline tip amount.
The new customer tip default setting makes it easier for customers to set their own tip default based on previous orders, ultimately helping shoppers earn higher, more consistent tips on nearly every order. This new feature has already had a significant, positive impact on shopper earnings. Over the last month, 97% of all orders included a tip and shoppers also on average received a 30% increase in earnings from customer tips as a result of this feature and increased customer demand. Tips continue to be separate from any Instacart earnings paid to the shopper and, as always, 100% of all tips go directly to the shopper.
In the last few weeks, the company has seen order volume grow by more than 150% year-over-year, with average customer basket size also increasing by 15%. Based on the rise in customer demand, shopper earnings have increased by more than 40% month-over-month and shopper satisfaction, as measured by net promoter score (NPS), is at its highest level in company history. To continue to meet the growing customer demand for grocery delivery and pickup, last week the company announced plans to bring on an additional 300,000 full-service shoppers over the next three months. In the last week alone, Instacart has already added nearly 50,000 new shoppers to its platform. Over the coming weeks, this will help the company more effectively serve customers nationwide and support communities during this time of need.
In addition to bringing on more shoppers to best serve customers, over the last month, Instacart has introduced a number of guidelines, resources, and new product features to further support the health and safety of all Instacart shoppers, including:
Instacart's Health & Safety Shopper Programming in the Wake of COVID-19
Improving the Shopper Experience with New Product Features
Instacart is the North American leader in online grocery delivery services and one of the fastest-growing companies in ecommerce. Instacart's same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Instacart has partnered with more than 350 beloved national, regional and local retailers, including Albertsons, ALDI, Costco, Kroger, Loblaw, Publix, Sam's Club, Sprouts, Walmart Canada, and Wegmans, among others, to deliver from more than 25,000 stores across more than 5,500 cities in North America. Instacart's delivery service is available to more than 85% of U.S. households and 70% of Canadian households. The company's cutting-edge enterprise technology also powers the ecommerce platforms of some of the world's biggest retail players, supporting their white-label websites, applications and delivery solutions. Instacart offers an Instacart Express membership for unlimited free delivery on orders over $35. For more information or to start shopping, visit www.instacart.com.
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