LOS ANGELES, Feb. 18, 2020 /PRNewswire/ -- C3 (Creating Culinary Communities), the revolutionary culinary platform recently launched as a subsidiary of sbe, has announced the appointment of Bradford Reynolds as its new Chief Operating Officer. Based in Los Angeles, Reynolds will be responsible for the operational excellence of C3 as it disrupts the food and beverage industry through the incubation of limited service culinary brands. He will provide strategic guidance and cultivate key partnerships for the platform as it develops its innovative food hall, ghost kitchen, and mobile delivery offerings. Mr. Reynolds joins the impressive 8 person team that has already been brought on to drive C3 in its important mission.
"I am excited to welcome Brad to the C3 team," said C3 CEO and Founder Sam Nazarian. "Brad brings a long career and successful track record to a growing C3 team . With a wealth of restaurant experience and a deep understanding of dynamic consumer tastes, Brad will give C3 a strong foundation as it changes the way the world approaches ghost kitchens, food halls and mobile delivery. This is the beginning of the rapid and strong expansion of the team at C3 as well as sbe."
Reynolds said, "I am extremely excited to be part of this innovative new venture and I am honored and delighted to work with Sam Nazarian, who is such a visionary. With C3, we have the chance to modernize the culinary experience, providing innovative solutions to address the new ways consumers want their food. In rethinking every step of the dining process, from the longevity of delivered food to efficient and sustainable packaging and distribution, C3 is bringing to market an incredible offering that the hospitality industry has never seen before."
A tenured leader in hospitality innovation, Bradford joins sbe from Smashburger, a concept-driven fast casual restaurant brand, where he served as the Chief Financial Officer and Head of Strategy. In his role at the Denver-based company, Brad oversaw several functional areas for the brand's 350 restaurants in nine countries, including supply chain, real estate acquisition, construction, design and IT. Before joining Smashburger, Brad spent nearly a decade as an investment banker focused on mergers and acquisitions.
Reynolds joins C3 amidst its launch, in partnership with Accor and Simon Properties. C3 will act as an incubator of limited service culinary brands, comprised of both new concepts and evolutions of established, highly successful full-service sbe restaurant. Previously, C3 announced the plans for Citizens, a 40,000sqf culinary destination by award-winning designer David Rockwell in Manhattan West, the eight-acre complex Brookfield is developing on Manhattan's Far West Side. C3's new concept will bring together a curated collection of established and new proprietary culinary brands at two full-service restaurants, multiple bars and a fast-casual market hall.
C3 is pleased to announce the hiring of 8 other members to its executive ranks:
C3 is being launched as a partnership between sbe; Simon, a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations; and Accor, the world-leading augmented hospitality group offering unique experiences in more than 5,000 hotels and residences across 110 destinations. By combining sbe's ability to build and grow successful, award-winning food and beverage concepts, Simon's extensive real estate footprint and Accor's international hotel base of 5,000 global properties, C3 is enviably positioned to be the leader and pioneer in this space.
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 36 hotels and over 200 global world-renowned culinary, nightlife and entertainment venues by the end of 2020. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi'lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, HYDE Lounge, S Bar, Doheny Room, Nightingale, Skybar, Bond, and Privilege. To learn more, visit sbe.com.