JACKSONVILLE, Fla., Aug. 6, 2020 /PRNewswire/ -- Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today released the final installment of its 10-part COVID-19 shopper insights series, covering the evolution of consumer behavior and outlook amid the pandemic. The report, which found 53% of shoppers plan to stock up if another shutdown occurs, also provides suggestions to help retailers best meet customers' needs.
"As COVID cases continue to rise, most shoppers believe we're headed for another shutdown and plan to respond accordingly, so retailers should be prepared for a new surge in stocking up," said Darian Pickett, CEO of North American Sales at Acosta. "The pandemic will also significantly impact back-to-school shopping this year, and retailers will need to adapt to parents' new priorities and shopping preferences. Hand sanitizer, masks and gloves will be the most in-demand items, in addition to basic school supplies, and many will opt for online shopping and delivery options."
Acosta's tenth round of COVID-19 research provides insight into consumers' concerns and plans for the future as well as key takeaways from Acosta's entire research series to help retailers continue navigating the evolving CPG landscape, including:
Changes to Back-to-School Shopping & Holiday Plans
Key Takeaways from Acosta's 10-Part COVID Series
Acosta's research was gathered via online surveys using the company's proprietary shopper community between March 6 and July 16, 2020 (shopper concern levels) and July 10 and 16, 2020 (remaining insights). To access the full report, visit www.acosta.com/news.
Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the U.S., Canada and Europe. For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers' baskets. For more information, please visit www.acosta.com.
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