JACKSONVILLE, Fla., May 12, 2020 /PRNewswire/ -- Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today released its fourth research report on evolving shopper trends and behaviors as a result of COVID-19. The latest report, which found shopper concern over the pandemic is leveling, also forecasts the future of the consumer packaged goods industry after COVID-19 and provides guidance to help retailers and brands navigate the transition.
"As states prepare for a phased reopening of the economy, we are finally seeing shopper concern over COVID-19 begin to level after a continuous rise since early March," said Darian Pickett, CEO of Acosta. "E-commerce has grown at an accelerated rate — by two or three years — and a new trend we are seeing is shoppers turning to online subscription services, many for the first time. This serves as a way to work around out-of-stocks they've experienced while also allowing consumers to stay out of physical stores. Health and beauty and alcohol are unsurprisingly popular subscription categories since in many states these stores have not yet re-opened."
Acosta's fourth COVID-19 research report was gathered via online surveys conducted between April 17 and April 23. It provides insight into current consumer concern and behaviors as well as predictions for the CPG industry as it emerges from this global crisis, including:
Product Availability and the Switch to Store Brands:
Online Subscriptions Gaining Popularity:
Navigating the Transition to What's Next:
Acosta's research was gathered via online surveys using the Company's proprietary shopper community between April 17 and 23, 2020. The report also includes comparison data from online surveys conducted between March 6 and 12, March 20 and 29 and April 3 and 7, 2020. To access the full report, visit www.acosta.com/news.
Acosta will continue to conduct research and will share updated data and recommendations for retailers and manufacturers on how to best meet consumers' needs during and after the COVID-19 pandemic.
Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the U.S., Canada and Europe. For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers' baskets. For more information, please visit www.acosta.com.
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