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Maersk CEO in landmark social media interview

Its not new for Nils S. Andersen, the Group CEO, to take questions and answer them on camera. However, taking, and answering, questions over social med...

Freddie Pierce
|Apr 19|magazine4 min read

It’s not new for Nils S. Andersen, the Group CEO, to take questions and answer them on camera. However, taking, and answering, questions over social media channels, is something new for him.

During Nils S. Andersen’s visit to China in late March, he engaged with Maersk employees, industry professionals, students, and general public in a new way - through Sina Weibo, the most popular Chinese social media platform with over 250 million users.

‘It’s exciting for me to be able to reach so many of you directly here today thanks to new technology,’ said Mr. Andersen when greeting Maersk Group’s Weibo followers on video.

Hundreds of questions

The Weibo campaign, called ‘Dialogue with CEO’, is yet another way to engage with the Maersk Group’s stakeholders in China.

One week ahead of Mr. Andersen’s visit, a post on the Maersk Group Weibo main page asked followers to post questions for him to answer. Feedback was very positive and hundreds of questions were raised.

In a video interview, Mr. Andersen addressed the five most frequently asked questions; including on the Group’s performance, the outlook for the shipping industry, Triple-E vessels, talent development, and in particular, Maersk’s strategy in China.

‘Fantastic opportunities in China’

‘Opportunities continue to be fantastic in China,’ said Mr. Andersen, confirming once again the Group’s commitment to China.

‘The extra quality we have in our people, our organisation and our international network will help us to play an even more important role in the future,’ he said.