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Emirates Group Embarks on Transformation Strategy

Emirates Group has unveiled its plans to deliver an enterprise-wide transformation aiming to make data the heart of the organisation, re-inventing proce...

Nye Longman
|Oct 21|magazine7 min read

Emirates Group has unveiled its plans to deliver an enterprise-wide transformation aiming to make data the heart of the organisation, re-inventing processes using smart technology and backing up  decisions with real-time analytics.

The group consists of Emirates airlines and dnata, the air services provider. The new initiative is to transform Emirates and dnata into the leading customer-centric, technology enabled travel experience enterprises.

Our sister publication African Business Review originally covered this story. 

Sir Tim Clark, President of Emirates Airline said: “While this initiative will have profound benefits across all business units, our end goal is to intelligently redefine the customer experience by developing a personal bond with individual customers at a scale which has never been achieved before in the history of the service industry,”

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 “Big data, predictive analytics, artificial intelligence, machine learning, robotics, crowd sourcing and collaboration are areas we’re considering to help us establish continuous innovation and re-invention.”

In order to implement the initiative, the Emirates Group will establish a centrally-led Enterprise Change Management team, headed by a senior executive with the mandate, resources and funding to drive this long term change.

Clark said: “The unique skills that we’re looking for to head this team and overall initiative will involve an extensive global search for the best candidates. We require someone with an extreme outcome and delivery orientation.

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“This individual will be a proven leader with extensive experience in large scale enterprise transformations and be a true and passionate believer in the power of technology to shape business strategy.”

Emirates flies to more than 148 cities in 78 countries across six continents.

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SOURCE: (African Business Review)