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DHL wins gold at awards ceremony

Follow @Staff_SCDeditor DHL, the worlds leading logistics company, was presented with seven awards at this years Readers Digest Trusted Brand Award. Fo...

Freddie Pierce
|Jun 11|magazine5 min read

DHL, the world’s leading logistics company, was presented with seven awards at this year’s Reader’s Digest Trusted Brand Award.

For the fifth consecutive year, it received the Gold Award in the ‘Airfreight/Courier Service’ category in Asia. Among its other accolades secured were the Platinum award in the ‘Airfreight/Courier Service’ category in Singapore and the Gold award in Hong Kong, India, Malaysia, Taiwan and Thailand.

The award is based on a survey conducted with over 8,000 consumers across seven markets in Asia. Scores are assigned based on trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and corporate social responsibility. Brands that clearly score above their competitors receive a Gold Trusted Brand Award while those who score three times or more that of the nearest competitor receive a Platinum Trusted Brand Award.

 “As an international trade facilitator, we recognised that the company's success lies not only in listening to what our customers want, but, more importantly, acting on it quickly and effectively,” said Jerry Hsu, CEO, DHL Express Asia Pacific. “With over 40 years’ experience in serving our customers in Asia Pacific, our rapid growth in this region can be attributed to the trust and rapport we have built with them.

“In return, we have continuously invested significantly into our air network connections and service offerings, including the opening of our biggest express hub in Asia Pacific at the Shanghai Pudong International Airport in 2012. By delivering best-in-class services for our industry, DHL is dedicated to the success of our customers.”

Launched in 1999, the annual Reader’s Digest Asia’s Trusted Brand Award aims to identify brands in Asia that have gained prominence and confidence among consumers.