#Supply Chain Digital#iPhone 4S Release Date#iPhone 4S Ship

Could your iPhone 4S arrive Wednesday?

Those bummed out by the announcement that there will be no iPhone 5 for the holiday season got a bit of good news yesterday. Reports are flying in that...

Freddie Pierce
|Oct 11|magazine6 min read

Those bummed out by the announcement that there will be no iPhone 5 for the holiday season got a bit of good news yesterday.

Reports are flying in that iPhone 4S shipping preorders are being sent out even though Apple’s latest Smartphone won’t officially be unveiled until Friday, October 14.

Some tracking numbers for iPhone 4S shipments are showing delivery dates for as early as Wednesday, which would be two days before Apple’s official release date. The company began accepting preorders for its newest phone on Friday, Oct. 7.

iPHONE 4S OFFICIAL VIDEO

Expectations should be tempered, however, as Apple has reportedly told its shippers in the past to hold back deliveries until the day the Smartphone is officially released.

Preorders for the iPhone 4S were “extraordinary,” according to Apple partner AT&T. Over 200,000 orders were placed in the first 12 hours with AT&T alone, while Apple announced yesterday that the company had topped the one million mark within the first 24 hours.

That mark bested the previous record of 600,000 for the iPhone 4.

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Many were disappointed at the unveiling of a redesigned iPhone 4, as there had been reports for months that Apple would unveil an iPhone 5 in October, just in time for the holiday season.

Gartner Analyst C.K. Lu thinks that the disappointment opens the doors for Apple’s competitors, most notably Samsung.

“Apple no longer has a leading edge; its cloud service is even behind Android; it can only sell on brand loyalty now,” Lu told Reuters.

Well, that brand loyalty is apparently very strong.

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