GO Outdoors has been part of JD Sports Fashion PLC since 2016, the company has selected XPO Logistics to integrate the distribution of stock for GO Outdoors with other JD Sports brands.
“XPO’s integration of the warehousing, transport and e-commerce supply chain operations for our outdoor brands will generate new efficiencies and position us for continued growth. We look forward to a long collaboration with XPO in the UK,” said Lee Bagnall, CEO of the Outdoor Division at JD Sports.
XPO Logistics has established a 353,000 sq. ft distribution facility for JD Sports – located in Middlewich, Cheshire. The facility will consolidate three existing warehouses – located at Rochdale, West Hallam and Swadlincote – integrating its direct-to-store supply chain as well as managing existing streams to stores and ecommerce support to form a true multichannel solution.
Distribution will be consolidated into a single delivery network the delivers to over 300 Outdoors divisions as well as providing ecommerce fulfilment support across all Outdoors bands and real-time tracking and reporting technology.
“Our team is excited to provide JD Sports with a transformative distribution structure to support their expansion. This partnership reflects the value of the investments we have made in developing dynamic, multichannel solutions for our retail and e-commerce customers,” said Gavin Williams, managing director, supply chain – UK and Ireland, XPO Logistics.
Did you know? XPO Logistics has 202mn sq.ft of facility space and invests $550mn in logistics technology innovation a year.
Chairman and CEO: Bradley Jacobs
President – Supply Chain (America & Asia Pacific): Ashfaque Chowdhury
Managing Director – Supply Chain (UK and Ireland): Gavin Williams
Managing Director – Supply Chain (Europe): Richard Cawston
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Image source: XPO Logistics