Ocado is the only dedicated online supermarket in the UK and the largest dedicated online supermarket by turnover in the world. Ocado:

  • provides a market leading customer offering;
  • offers delivery of grocery products to customers centrally picked from a single, state-of-the-art, highly automated warehouse (the customer fulfilment centre or ‘‘CFC’’);
  • sells more than 21,000 different products, the vast majority of which are sourced through Waitrose, a leading high quality UK supermarket. Approximately 4,300 of the products sold by Ocado are Waitrose-branded products. Ocado’s product range includes a small but expanding range of Ocado branded products;
  • has generated significant year-on-year growth since it started trading. Ocado’s gross sales have grown at a CAGR of 22 per cent between FYE 2007 and FYE 2010;
  • has achieved positive and growing EBITDA since FY08, and we believe that the Company has a greater EBITDA margin potential than its store-based competitors; and
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  • is well placed to benefit from the growing demand for ordering groceries online.
  • Ocado intends to continue with the areas of strategic focus that have delivered strong revenue growth and improving EBITDA margins to date, and investigate additional adjacent growth opportunities

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