Proctor & Gamble partners with CBP to eliminate counterfeits from US supply chain
Consumer goods giant Procter & Gamble (P&G) has entered into a partnership with U.S. Customs and Border Protection (CBP) to prevent counterfeit P&G products entering the US supply chain.
As part of the partnership, P&G will donate testing devices to verify the authenticity of various P&G products. The devices will help CBP officers and trade specialists quickly determine the legitimacy of the product, reducing the possibility of counterfeit goods from entering the U.S. stream of commerce.
“Intellectual Property Rights enforcement is a CBP priority trade issue, so we are pleased to announce the first formal partnership approved under the Donations Acceptance Program to aid in the fight against counterfeits,” said Office of Field Operations Executive Assistant Commissioner Todd C. Owen.
“CBP’s continued partnership with P&G will help equip our officers with the tools needed to more effectively detect and seize counterfeit P&G products entering the United States.”
SEE ALSO:
-
P&G Sets new sustainability goal: No deforestation in Its Palm Supply Chain by 2020
-
Proctor & Gamble pledges $100mn investment to its China Digital Innovation Centre
P&G intends to partner with CBP for the long-term by resupplying and if necessary, upgrading donated testing devices as CBP’s detection needs evolve.
“CBP views its formal partnership with P&G as an important and significant step towards collaborating on mutually beneficial Intellectual Property Rights solutions,” said Office of Trade Executive Assistant Commissioner Brenda B. Smith.
“Our long-term agreement with P&G will help strengthen CBP’s immediate and future ability to protect the P&G brand and U.S. consumers.”
